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      <image:caption>Source: Facebook.com (DPS)</image:caption>
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      <image:caption>Source: timeout.com</image:caption>
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      <image:caption>Source: danceclassonline.in</image:caption>
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    <lastmod>2020-08-10</lastmod>
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      <image:title>Actor About</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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      <image:title>Actor About</image:title>
      <image:caption>Picture Credit: Karly Ellis</image:caption>
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      <image:title>Actor About</image:title>
      <image:caption>Picture Credit: Karly Ellis</image:caption>
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    <lastmod>2021-06-22</lastmod>
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      <image:caption>Picture Credits: Karly Ellis</image:caption>
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      <image:caption>Picture Credits: Karly Ellis</image:caption>
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      <image:title>Headshots</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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      <image:title>Headshots</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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      <image:title>Headshots</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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      <image:title>Headshots</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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    <lastmod>2021-11-15</lastmod>
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      <image:title>About</image:title>
      <image:caption>Picture Credit: Ian McLaren</image:caption>
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      <image:caption>Amour / PC: Tom Charlesworth</image:caption>
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      <image:caption>Amour / PC: Tom Charlesworth</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Amour / PC: Tom Charlesworth</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Amour / PC: Tom Charlesworth</image:caption>
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      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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      <image:caption>Ordinary Days / Art 4</image:caption>
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      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Ordinary Days / PC: Art 4</image:caption>
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    <loc>https://www.natalieanneschlueter.com/non-profit-marketing</loc>
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    <lastmod>2024-01-09</lastmod>
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      <image:caption>Photography Credit: Karly Ellis</image:caption>
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    <lastmod>2021-11-15</lastmod>
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      <image:caption>Source: chicagolandmusicaltheatre.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/f0667471-677a-4d17-aed7-ecb30691a3ab/MASTER_BRAND_HORIZONTAL_FULL_COLOR.png</image:loc>
      <image:title>Recent Projects</image:title>
      <image:caption>Source: chicagolandmusicaltheatre.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.natalieanneschlueter.com/digital-video-and-social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.natalieanneschlueter.com/digital-video-and-social-media/farmshed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/1635563556367-A1HB0XKUPUKA54T4U2B6/Farmshed+Designs-3.png</image:loc>
      <image:title>Digital: Video and Social Media Images - Farmshed Co-Op Local Food Fair Portfolio</image:title>
      <image:caption>This was targeted to consumers who would be enjoying the food fair, not vendors. This post came out a few weeks after the sign-up post campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/1635562418383-YR3F5NN5X20D5YWZFEQV/Farmshed+Designs.png</image:loc>
      <image:title>Digital: Video and Social Media Images - Farmshed Co-Op Local Food Fair Portfolio</image:title>
      <image:caption>This post was centered around encouraging farmers and other vendors to be a part of the local food fair and sell their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847744937-LJKG0GA12EIMUR8E8RIB/image-asset.jpeg</image:loc>
      <image:title>Digital: Video and Social Media Images - Farmshed Co-Op Local Food Fair Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/1635564653743-LM8YEFKFDG8RL1XPPCHR/Untitled+design-14.png</image:loc>
      <image:title>Digital: Video and Social Media Images - Farmshed Co-Op Local Food Fair Portfolio</image:title>
      <image:caption>This was a carousel of images for Instagram and Facebook. The link that would be used for this carousel is the link to visit the food fair for consumers. The main goal of this post is to inform and the CTA is secondary.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.natalieanneschlueter.com/digital-video-and-social-media/art4visual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/7bb9e7bf-7545-4744-89bd-248335e605a3/Amazon+Smile.png</image:loc>
      <image:title>Digital: Video and Social Media Images - Art 4 Ad Hoc Campaign Portfolio</image:title>
      <image:caption>To maximize Art 4’s donations during the Holiday season, I promoted the Amazon Smile program during the seasonal Amazon Prime Days. I created this image for distribution across social, website, and email.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/197cbd5d-1f1b-4d2c-a018-6cfed0739ad9/109780328_1747354035404060_6902557128008465828_n.jpg</image:loc>
      <image:title>Digital: Video and Social Media Images - Art 4 Ad Hoc Campaign Portfolio</image:title>
      <image:caption>To increase engagement, and maximize thought leadership throughout the company, I created a Spotify playlist series called “Art 4’s Hot Picks.” To listen to the playlist on Spotify, click the image above. I created the above image in collaboration with Art 4’s Artistic Director, Mark Albin.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.natalieanneschlueter.com/digital-video-and-social-media/35mm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/6801e34c-3b4d-4647-bec2-19ae245470f2/Meet+the+Cast.jpg</image:loc>
      <image:title>Digital: Video and Social Media Images - Visual Media for 35mm: A Musical Exhibition 2020</image:title>
      <image:caption>A main goal of the campaign was to show the human element of the show since it was produced virtually. I led the Marketing Team to create mini experiences with art for each cast member. This art experience was in direct parallel to the content of the show and added a humanistic experience to an otherwise fully digital experience. The KPI for this campaign was an increase in engagement on posts by 5%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e76d9f434645422d23534f9/59f2b6ee-890b-48fc-93a3-6aff7b2b01d3/119227405_1801467969992666_3653811188608968226_n.jpg</image:loc>
      <image:title>Digital: Video and Social Media Images - Visual Media for 35mm: A Musical Exhibition 2020</image:title>
      <image:caption>Part of the campaign was to do an Instagram takeover for an entire weekend. Anna Blanchard, a leading actor in the production, took over the Instagram account. She was asked to discuss the show, her experience of doing a virtual program amidst COVID-19, and she introduced a photo competition with a grand prize that would run the entire length of the show to entice audience members to purchase tickets.</image:caption>
    </image:image>
  </url>
</urlset>

